Scotland. A spirit of its own.
Have you #ScotSpirit? Do you want to be part of a progressive team promoting a world famous brand?
Our marketing department here at VisitScotland, Scotland’s National Tourism Organisation, is moving in a dynamic and bold direction and we want spirited, passionate and creative people with a background in marketing and digital to join us on this journey.
On 10 February 2016 we launched our first ever global brand, the Spirit of Scotland, marking a new era for Scottish tourism.
After extensive consumer research, we discovered that no one single thing differentiates Scotland as a destination, but it is rather an accumulation of experiences which makes us stand apart from our competitors. These experiences are bound by one common thread – our inimitable spirit, which stirs the soul of all who experience it.
Working with the entire Scottish tourism industry we will take Scotland’s spirit to the world, through our new forward-thinking digital approach, to create an army of advocates across the globe with a shared passion and enthusiasm for what Scotland has to offer.
We will showcase our unique and emotive attributes by making Scotland discoverable across the internet, working with partners to ensure that our content is as rich and as personalised as can be. Together with the launch of the new visitscotland.com we have developed new functionalities, including our upcoming community forum, to deliver consumers a more personalised, interactive and authentic experience, to help move them from a point of consideration to conversion. Our goal is to create and curate real stories from real people.
The success of the Spirit of Scotland lies in what it represents. Not just a marketing campaign, the Spirit of Scotland is a movement – one that will galvanise a nation and amplify our presence and significance on a global scale, and one which we want you to play a part in.
To see an exclusive film of our brand launch activity, join the VisitScotland Talent Community.
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Learning and Development at VisitScotland
One of the single most important investments we make at VisitScotland is in our people and the career development opportunities for the team. We pride ourselves on having a robust framework for development which includes not just the leadership, soft skills and specialist programmes that you would expect from an employer of choice, but we also invest in mentoring programmes, professional qualifications, professional memberships, shadowing opportunities, external development opportunities, event outreach and the provision of a growing online resource of tools.
At VisitScotland we also have a well-established youth employment strategy that has recently achieved a gold standard “Good Practice Award” from the Investors in Young People. We are keen to develop a youth talent pipeline through investment in modern apprenticeships, graduate scheme positions, career ready mentoring of students, internships and work experience. We encourage staff to mentor, be mentored, spend time on development activities and participate in projects and programmes that provide stretch and variety.
Should you find yourself working at VisitScotland you will have access to an exciting range of valuable experiences whilst working in a vibrant work place with opportunities for personal growth, undertaking development that will support and grow your skills.
Working for VisitScotland
We actively encourage personal and professional growth and you will have access to a wide variety of development opportunities during your career with us. You will also enjoy:
- A starting salary commensurate with market rates
- Excellent holidays (25 days plus 11.5 public holidays)
- A final salary pension scheme
- As well as a number of other excellent employee benefits
Our headquarters building is situated by Ocean Terminal in Edinburgh with easy access to shops, food outlets and gym facilities. As well as being the country's capital city, Edinburgh is home to many of its top tourist attractions and is frequently cited as one of the best cities in the country to live. It also offers good access to the magnificent Highlands of Scotland, where you can enjoy many outdoor pursuits from skiing to munro-bagging throughout the year. Click for inspiration on things to see and do in Scotland and for more information about VisitScotland.